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Privacy policy

Breathe® – Privacy Policy

1. Introduction

Breathe® (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website, store, and services.

Breathe® is operated by breathe-hbot limited, registered in England and Wales.

2. The Data We Collect

We collect only the information necessary to operate effectively and deliver a high-quality experience.

Information you provide

  • Name

  • Email address

  • Phone number

  • Billing and delivery address

  • Account or booking details

Transaction data

  • Purchase history

  • Payment details (processed securely via third-party providers such as Square)

Technical data

  • IP address

  • Device and browser type

  • Usage behaviour on our website

3. How We Use Your Data

We use your data to:

  • Process orders and manage bookings

  • Communicate with you regarding purchases or enquiries

  • Provide customer support

  • Improve our services, products, and user experience

  • Send relevant updates or marketing (only where you have opted in)

  • Maintain security and prevent fraud

4. Legal Basis for Processing

We process your data under the following lawful bases:

  • Contractual necessity – to fulfil your orders or bookings

  • Legitimate interests – to operate, improve, and secure our business

  • Consent – for marketing communications

  • Legal obligations – where required by law

5. Sharing Your Data

We only share your data where necessary to operate our business, including:

  • Payment providers (e.g. Square)

  • Scheduling platforms (e.g. Acuity Scheduling)

  • Delivery and logistics partners

  • IT, hosting, and website providers

  • Professional advisers

We do not sell or rent your personal data.

6. Data Retention

We retain your data only for as long as necessary:

  • To deliver services and manage your account

  • To comply with legal and financial obligations

  • To resolve disputes and enforce agreements

7. Data Security

We take reasonable technical and organisational measures to protect your data.

However, no digital system is completely secure. You provide your information at your own risk.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact us at [insert email].

9. Cookies

We use cookies and similar technologies to:

  • Ensure website functionality

  • Analyse performance and usage

  • Improve your experience

You can control cookies through your browser settings.

10. Third-Party Services

We rely on trusted third-party platforms to operate effectively.

We are not responsible for their privacy practices, and you should review their policies where relevant.

11. International Transfers

Where data is processed outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

13. Contact

For any privacy-related enquiries:
inhale@breathe-hbot.com

Your Rights Remain Protected

Nothing in this policy limits your statutory rights under UK data protection law.